Editorial policy
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Editorial policy

Succinct and timely information

Our aim is to save our clients time and money in their search for information on the New Zealand tertiary education sector. We want to give them a head start, so they can take their own action on the issues that matter.

We know our clients are busy people, so we make it easy for them to find what’s important to them, including:

  • using few words;
  • linking to source content wherever possible;
  • signalling the purpose and relevance of posts upfront;
  • a Key Facts section for most issues, with no spin;
  • Our Take on what an issue means, in a separate section; and
  • consistent templates, so clients can quickly drill down, or delete, according to their needs.

 

We are committed to the Principles of the Press Council (we are not a member of the Press Council), including (but not limited to):

  • ensuring accuracy, fairness and balance;
  • maintaining distinctions between opinions and facts;
  • protecting our sources;
  • openly managing any conflicts of interest; and
  • promptly correcting errors that we make.

Since our audience is tertiary education decision makers, we avoid the following topics that are interesting, but don’t usually affect the direction of tertiary education.

  • Graduations and Alumni Most media releases and media coverage about graduations and alumni are human interest stories designed to put the teaching organisation in the best light. Graduations are an important part of tertiary education, but we’re more interested in graduation rates, and measures of post-study success.
  • Enrolment Promotions We usually don’t cover advertorials or media releases that have a primary purpose of promoting enrolments in a specific programme. We may cover them if they relate to a new programme, or have some other unusual feature. We do cover new advertising campaigns.
  • Scholarships We don’t usually cover scholarships or academic awards for students, as there are hundreds of them, and they don’t differ much. We may cover high-profile awards and big new scholarship initiatives.
  • Academic Research and Opinions Academics release a great deal of research, and offer opinions on many public issues, every week. Most of them are more relevant to an industry or community sector than they are to tertiary education. We do cover the awarding of major research funds, and public debates that touch on wider issues relevant to tertiary education (ie academic freedom).

 

When reviewing major publications, we don’t usually publish quotes from all the stakeholders, as such opinion is easily found. We focus instead on the key facts of what has been released, and its wider implications, which other media usually do not cover.